**Pasadena, CA – January 1, 2024** – The American Beauty Show (ABS) today announced the launch of its 2024 ABS Rose Parade Hair Stylists and Brands program, honoring the talented hair stylists and brands that will be creating the elaborate hairpieces for the upcoming Tournament of Roses Parade on January 2, 2024.
This year’s program features a diverse group of stylists and brands from across the country, each with their own unique style and vision. They will be using their skills and creativity to transform the heads of the parade’s participants into works of art.
“We are excited to showcase the incredible talent of our hair stylists and brands in this year’s Rose Parade,” said ABS President and CEO Steve Valenzano. “Their creativity and dedication will help to make the parade a truly unforgettable event.”
A variety of hairpieces will be featured in the parade, from traditional floral crowns to elaborate sculptures. The stylists will be using a variety of techniques, including braiding, weaving, and hair extensions, to create their masterpieces.
In addition to the hair stylists and brands, the ABS Rose Parade Hair Stylists and Brands program also includes a number of sponsors who are providing support for the program. These sponsors include:
**Presenting Sponsor:**
* L’Oréal Professionnel
**Gold Sponsors:**
* BabylissPRO
* Hot Tools Professional
**Silver Sponsors:**
* Amika
* Bed Head by TIGI
* Bio Ionic
* CHI
* DevaCurl
* Goldwell
* KMS California
* Moroccanoil
* Paul Mitchell
* Redken
* Schwarzkopf Professional
* Sebastian Professional
* Sexy Hair
* TIGI
**Bronze Sponsors:**
* Aquage
* Arrojo
* Bumble and bumble
* Davines
* Drybar
* Eufora
* FHI Heat
* ghd
* Hanz de Fuko
* IGK
* Joico
* Kevin.Murphy
* Living Proof
* Mizani
* Olaplex
* Oribe
* Ouidad
* Pureology
* R+Co
* Redken Brews
* Shu Uemura Art of Hair
* Sultra
* The Ouai
* UNITE
* Wella Professionals
The ABS Rose Parade Hair Stylists and Brands program is a testament to the creativity and artistry of the hair industry. The stylists and brands involved in the program are among the best in the world, and their work will help to make the 2024 Tournament of Roses Parade a truly special event.
For more information on the American Beauty Show Rose Parade Hair Stylists and Brands program, please visit the ABS website at www.americanbeautyshow.com.
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**About the American Beauty Show**
The American Beauty Show (ABS) is the leading trade show and conference for the professional beauty industry. ABS brings together over 700 exhibitors and more than 50,000 attendees each year to learn about the latest products, trends, and techniques in the industry. ABS also offers a variety of educational programs, including workshops, seminars, and demonstrations.
**About the Tournament of Roses Parade**
The Tournament of Roses Parade is a New Year’s Day tradition that dates back to 1890. The parade features elaborate floats, marching bands, and equestrian units. The parade is held in Pasadena, California, and is watched by millions of people around the world.
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**Contact:**
[email protected].
