MELBOURNE, Australia, Dec. 2, 2021 /PRNewswire/ — AUDREY, Australia’s first 100% digital fashion label, has taken flight into the global fashion stratosphere, shaking up the industry with its pioneering approach. With a focus on sustainability and inclusivity, AUDREY is challenging the fashion status quo with its unique digital-first model and accessible, on-demand pieces..
AUDREY was established in 2021 by two passionate fashion entrepreneurs, Nadia Tucker and Nicole Bence. With their combined expertise in fashion, business, and digital innovation, they saw the need for a fashion label that embraced the digital age and met the needs of the modern consumer..
AUDREY’s digital-first approach means that its designs are created entirely in a virtual environment, using cutting-edge 3D design software. This not only allows for greater precision and efficiency in the design process, but also reduces waste and promotes sustainability..
The label’s commitment to inclusivity is evident in its range of designs, which cater to a diverse range of body types and personal styles. AUDREY believes that fashion should be accessible to everyone, regardless of their size, shape, or background..
AUDREY’s on-demand production model eliminates the need for excess inventory and ensures that every item is made to order, minimizing waste and reducing the environmental impact of the fashion industry. Customers can choose from a range of fabrics and colors, allowing them to customize their pieces to suit their individual tastes..
In addition to its online presence, AUDREY has partnered with select boutiques around the world to provide customers with the opportunity to experience the brand’s digital designs in a physical setting. This hybrid approach allows customers to interact with the clothes in real life and receive personalized styling advice..
AUDREY’s pioneering approach has garnered international recognition and has been featured in leading fashion and business publications, including Vogue, Harper’s Bazaar, and Forbes. The label has also been recognized for its sustainability efforts, receiving the PETA-approved vegan certification..
Describing the inspiration behind AUDREY, Nadia Tucker said: .
