**FRAME Unveils Expansion Strategy with New Store Openings and Global Ambitions**.
**New York, NY – March 8, 2023** – FRAME, the contemporary denim and ready-to-wear brand, has announced plans for significant expansion in 2023 and beyond, including new store openings, a refined brand strategy, and a focus on international growth..
**Strategic Store Expansion**.
FRAME will open several new stores in key markets this year, including:.
* **Soho, New York City:** A 2,500-square-foot flagship store located in the heart of Manhattan’s shopping district..
* **Miami, Florida:** A 1,500-square-foot store in the vibrant Miami Design District..
* **Dallas, Texas:** A 1,200-square-foot store in the prestigious Highland Park Village shopping center..
* **Austin, Texas:** A 1,000-square-foot store in the trendy South Congress neighborhood..
These new locations will showcase FRAME’s full range of denim, ready-to-wear, and accessories, offering customers an immersive shopping experience..
**Refined Brand Strategy**.
In conjunction with its store expansion, FRAME has unveiled a refined brand strategy that emphasizes its core values:.
* **Authenticity:** FRAME is committed to creating genuine, high-quality pieces that reflect the brand’s California roots..
* **Inclusivity:** FRAME believes in creating clothing that is accessible to all body types and styles..
* **Sustainability:** FRAME is dedicated to sustainability, using eco-friendly materials and ethical manufacturing practices..
This refined strategy will guide FRAME’s product development, marketing initiatives, and overall brand positioning..
**International Growth**.
FRAME is poised for international growth in the coming years, with plans to enter new markets and expand its presence in existing ones. The brand has identified Europe and Asia as key regions for expansion, with a particular focus on China..
**Leadership Team**.
Erik Torstensson, FRAME’s Chief Executive Officer, will oversee the brand’s expansion strategy. Torstensson has extensive experience in the fashion industry, having held senior leadership roles at companies including Calvin Klein, Hugo Boss, and Tommy Hilfiger..
**Investor Support**.
FRAME’s expansion is supported by a strong investor group, led by G-III Apparel Group, Inc. (NYSE: GIII). G-III is a global fashion house that owns a portfolio of renowned brands, including DKNY, Karl Lagerfeld Paris, and Donna Karan..
**About FRAME**.
FRAME is a contemporary denim and ready-to-wear brand founded in 2012 by Erik Torstensson and Jens Grede. The brand is known for its high-quality, sustainable denim and its effortlessly chic aesthetic. FRAME has stores in New York, Los Angeles, Miami, San Francisco, and London..
For more information, visit www.frame-store.com..
