**Macy’s, Inc. and Nordstrom, Inc. are two of the largest department store chains in the United States. In recent years, both companies have been struggling to keep up with changing consumer shopping habits. As a result, both Macy’s and Nordstrom have announced major merchandise overhauls in an effort to attract more shoppers.**.
**Macy’s Merchandise Overhaul**.
Macy’s has announced that it will be closing 125 stores over the next three years. The company will also be reducing its overall square footage by 30%. Macy’s says that these changes are necessary to improve profitability..
As part of its merchandise overhaul, Macy’s will be focusing on four key areas:.
* **Apparel:** Macy’s will be reducing its assortment of apparel by 20%. The company will be focusing on more contemporary and stylish clothing..
* **Home:** Macy’s will be reducing its assortment of home goods by 30%. The company will be focusing on more affordable and on-trend items..
* **Beauty:** Macy’s will be reducing its assortment of beauty products by 20%. The company will be focusing on more prestige brands..
* **Gifts:** Macy’s will be reducing its assortment of gifts by 30%. The company will be focusing on more unique and personalized items..
Macy’s says that these changes will help the company to better meet the needs of its customers. The company is also hoping that the changes will lead to increased sales and profitability..
**Nordstrom Merchandise Overhaul**.
Nordstrom has also announced that it will be making changes to its merchandise assortment. The company will be reducing its overall assortment by 20%. Nordstrom says that this will allow the company to focus on more in-demand items..
As part of its merchandise overhaul, Nordstrom will be focusing on six key areas:.
* **Women’s apparel:** Nordstrom will be reducing its assortment of women’s apparel by 15%. The company will be focusing on more contemporary and stylish clothing..
* **Men’s apparel:** Nordstrom will be reducing its assortment of men’s apparel by 15%. The company will be focusing on more casual and comfortable clothing..
* **Shoes:** Nordstrom will be reducing its assortment of shoes by 10%. The company will be focusing on more on-trend and stylish shoes..
* **Accessories:** Nordstrom will be reducing its assortment of accessories by 10%. The company will be focusing on more affordable and on-trend items..
* **Home:** Nordstrom will be reducing its assortment of home goods by 15%. The company will be focusing on more unique and stylish items..
* **Beauty:** Nordstrom will be reducing its assortment of beauty products by 10%. The company will be focusing on more prestige brands..
Nordstrom says that these changes will help the company to better meet the needs of its customers. The company is also hoping that the changes will lead to increased sales and profitability..
**Will the Merchandise Overhauls Work?**.
It is too early to say whether or not the merchandise overhauls at Macy’s and Nordstrom will be successful. However, both companies are hoping that the changes will help them to attract more shoppers and increase sales..
The success of the merchandise overhauls will likely depend on a number of factors, including:.
* **The quality of the new merchandise:** Customers will only shop at Macy’s and Nordstrom if they believe that the new merchandise is high-quality and stylish..
* **The prices of the new merchandise:** Customers will only shop at Macy’s and Nordstrom if they believe that the prices are fair..
* **The presentation of the new merchandise:** Customers will only shop at Macy’s and Nordstrom if they believe that the new merchandise is well-presented and easy to find..
If Macy’s and Nordstrom can meet all of these criteria, then their merchandise overhauls are likely to be successful. However, if they fail to meet any of these criteria, then their merchandise overhauls are likely to fail..
Only time will tell whether or not the merchandise overhauls at Macy’s and Nordstrom will be successful. However, both companies are hoping that the changes will help them to attract more shoppers and increase sales..
