**Macy’s Opens First Small-Format Stores in Northeast, Western Regions**
**New York, N.Y.** – Macy’s, Inc. is testing a smaller store format in an effort to adapt to changing consumer shopping habits and capture market share in new areas.
The retailer has opened its first two small-format stores in the Northeast and Western regions of the United States, with plans to open more in the future if the concept proves successful.
The first small-format Macy’s store opened in the Palisades Center mall in West Nyack, New York, on October 20, 2023. The second store opened in the Westfield Valley Fair mall in San Jose, California, on November 3, 2023.
Both stores are approximately 20,000 square feet in size, which is significantly smaller than Macy’s traditional department stores, which typically range from 100,000 to 200,000 square feet.
The smaller stores offer a curated assortment of merchandise, including women’s and men’s apparel, shoes, accessories, and home goods. The stores also feature a smaller footprint for beauty and fine jewelry, as well as a new concept called The Market @ Macy’s, which offers a mix of local and national brands.
The Market @ Macy’s is a shop-in-shop concept that allows Macy’s to partner with local businesses and entrepreneurs to offer a wider variety of products and experiences to customers.
The first Market @ Macy’s features a mix of local vendors, including a coffee shop, a bakery, a florist, and a gift shop. Macy’s plans to rotate the vendors in The Market @ Macy’s on a regular basis to keep the offerings fresh and exciting for customers.
Macy’s is also offering a variety of services at its small-format stores, including free Wi-Fi, mobile checkout, and curbside pickup. The stores also have a dedicated area for online order pickup, making it easy for customers to shop online and pick up their orders in-store.
The opening of Macy’s first small-format stores is a significant step in the retailer’s efforts to transform its business and adapt to the changing retail landscape. Macy’s has been struggling in recent years as consumers increasingly shop online and at off-price retailers.
The smaller store format allows Macy’s to enter new markets and reach new customers who may not have been able to shop at a traditional Macy’s department store. The smaller stores are also more efficient to operate, which could help Macy’s improve its profitability.
If the small-format store concept is successful, Macy’s plans to open more stores in the future. The retailer is targeting smaller markets and underserved areas for its small-format stores.
Macy’s is not the only retailer that is experimenting with smaller store formats. Other retailers, such as Nordstrom, JCPenney, and Kohl’s, have also opened smaller stores in recent years.
The trend towards smaller store formats is being driven by a number of factors, including the rise of online shopping, the increasing popularity of off-price retailers, and the changing shopping habits of consumers.
Consumers are increasingly looking for convenience and value when they shop. Smaller stores are more convenient to shop in than larger stores, and they often offer lower prices.
The opening of Macy’s first small-format stores is a sign that the retailer is adapting to the changing retail landscape. If the concept is successful, Macy’s could open more small-format stores in the future, which could help the retailer regain market share and improve its profitability..
