Iconic British heritage brand Ben Sherman has appointed BSI Global as its exclusive global licensing partner. Under the terms of the new long-term deal, BSI will manage all of Ben Sherman’s global licensing business, with a focus on developing and executing strategic licensing partnerships across multiple categories. The 25-year partnership will encompass the Ben Sherman brand’s men’s, women’s, and children’s collections, with a focus on apparel, footwear, accessories, homeware, and other lifestyle products. BSI’s global presence and expertise in brand management, licensing, and retail operations will support Ben Sherman’s ambitious growth plans and its mission to expand its reach and connect with consumers worldwide. Ben Sherman has a rich history dating back to 1963, when it was founded by Arthur Sugarman in Brighton, England. The brand is renowned for its authentic mod style, rooted in British subculture, and its signature button-down Oxford shirts. Over the years, Ben Sherman has expanded its product portfolio to include a wide range of clothing, footwear, and accessories, while staying true to its core DNA. BSI Global, a leading global brand management company, has a proven track record of success in developing and managing licensing programs for iconic brands across various industries. The company’s extensive network of retail partners and deep understanding of consumer trends will enable Ben Sherman to capitalize on new opportunities and grow its global presence. The new licensing deal is a significant step for Ben Sherman as it seeks to strengthen its position as a leading global lifestyle brand. With BSI Global as its exclusive licensing partner, Ben Sherman is well-positioned to leverage its heritage and authenticity to reach new audiences and establish itself as a sought-after brand in key markets around the world. The long-term partnership reflects the shared vision of Ben Sherman and BSI Global to elevate the brand’s presence globally and create a comprehensive lifestyle offering that resonates with consumers. As Ben Sherman embarks on this new chapter, the partnership with BSI Global is expected to drive innovation, expansion, and continued success for the brand in the years to come..
Ben Sherman Signs Exclusive 25-Year Licensing Deal With BSI Global
