**Macy’s Outperforms Forecasts with Strong Promotional Campaigns**.
Macy’s, Inc. reported impressive financial results in its latest earnings report, surpassing analysts’ expectations and demonstrating the effectiveness of its promotional efforts in attracting customers..
**Financial Highlights**.
* **Revenue:** $5.42 billion, a slight increase year-over-year, beating analyst estimates of $5.35 billion..
* **Net Income:** $299 million, a significant improvement from the previous year’s $78 million loss..
* **Earnings Per Share (EPS):** $1.18, exceeding analyst expectations of $1.07..
**Promotional Success**.
Macy’s attributed its strong performance to the success of its promotional campaigns, which included:.
* **Targeted Discounts and Coupons:** The company offered personalized discounts and coupons to loyal customers based on their shopping history and preferences..
* **Exclusive Sales and Events:** Macy’s hosted exclusive sales and events, such as .
