German sportswear giant Puma has announced a new collaboration with African brand Lemlem, founded by Ethiopian-born model Liya Kebede. The collection, which will launch on May 12, 2023, will feature a range of apparel, footwear, and accessories inspired by the vibrant colors and traditional textiles of Ethiopia..
Kebede, who is also a Goodwill Ambassador for the World Health Organization, launched Lemlem in 2007 with the aim of creating sustainable jobs in Ethiopia and preserving the country’s traditional weaving techniques. The brand has since become known for its colorful and ethically produced clothing and accessories, which are made using locally sourced materials and traditional Ethiopian craftsmanship..
The Puma x Lemlem collection will include a range of pieces for both men and women, including tracksuits, hoodies, T-shirts, shorts, and sneakers. The collection will also feature a number of accessories, such as hats, bags, and jewelry..
The collection is designed to celebrate the beauty and diversity of African culture, and to empower women and communities in Ethiopia. A portion of the proceeds from the sale of the collection will go to the Lemlem Foundation, which supports education and healthcare initiatives in Ethiopia..
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