Brazilian retail brand Farm Rio has opened up a permanent, 3,000-square-foot retail boutique at 8420 Melrose Avenue in Los Angeles. This marks the label’s second United States location, following the opening of an in-person retail experience in New York City’s Soho neighborhood in May..
Farm Rio was originally founded by Katia Barros and Marcello Bastos in Rio de Janeiro in 1997 and is well-known for its bohemian and tropicalist-themed retail designs, bold floral prints, vintage-inspired silhouettes and sustainable ethos. The brand’s designs are particularly popular with celebrities such as Lucy Hale, Reese Witherspoon and Vanessa Hudgens..
The new LA store is located in the historic Melrose Place neighborhood and showcases the brand’s full range of offerings, including women’s apparel, loungewear, swimwear and accessories. The design of the store reflects a similar style to the Soho outpost, with abundant greenery and a color scheme inspired by the lush landscapes of Brazil to create an inviting, tropical ambiance..
Barros, Farm Rio’s creative director, explained the brand’s decision to open the store, saying that Los Angeles is an important market for the brand and that Farm Rio aims to make its clothing more accessible to its US customers. She said: .
