**Google to Restructure Search Business to Counter Antitrust Scrutiny**.
**Google announced plans to restructure its search business in an effort to counter antitrust scrutiny from regulators around the world.** The move comes as the tech giant faces increasing pressure to address concerns that it has been abusing its dominant position in the search market..
**Under the new structure, Google will create a new subsidiary called SearchCo that will house its search and advertising businesses.** SearchCo will be led by Prabhakar Raghavan, Google’s current senior vice president of engineering..
**The restructuring is designed to address concerns that Google has been using its search dominance to unfairly promote its own products and services and to suppress competition.** Regulators have also accused Google of favoring its own services in search results, making it difficult for competitors to gain traction..
**The new structure will create a more transparent separation between Google’s search and advertising businesses.** This will make it easier for regulators to monitor Google’s behavior and ensure that it is not engaging in anti-competitive practices..
**The restructuring is a significant move for Google, as it could have a major impact on its business.** Search is Google’s core business, and it generates the vast majority of the company’s revenue. However, the restructuring could help Google to avoid costly antitrust fines and other penalties..
**The move also comes as Google faces increasing competition from other search engines, such as Microsoft’s Bing and DuckDuckGo.** By creating a more transparent and competitive search market, Google could help to protect its market share..
**The restructuring is still subject to regulatory approval.** It is unclear when the new structure will be implemented. However, the move is a clear sign that Google is taking antitrust concerns seriously and is willing to make changes to its business to address them..
**Here are some additional details about the restructuring:**.
* SearchCo will be a wholly-owned subsidiary of Google..
* SearchCo will be responsible for all aspects of Google’s search and advertising businesses..
* SearchCo will be led by Prabhakar Raghavan, Google’s current senior vice president of engineering..
* The restructuring is designed to address concerns that Google has been using its search dominance to unfairly promote its own products and services and to suppress competition..
* The new structure will create a more transparent separation between Google’s search and advertising businesses..
* The restructuring is a significant move for Google, as it could have a major impact on its business..
* The move also comes as Google faces increasing competition from other search engines, such as Microsoft’s Bing and DuckDuckGo..
* The restructuring is still subject to regulatory approval..
