Nike Basketball launches Ja Morant’s first signature shoe
Fibre2Fashion
American sportwear brand Nike
Morant’s signature logo features a stylised ‘JA’ sitting above a chevron, which represents both a directional nod to the verticality, speed, and sharpness of Morant’s game, and his ability to rise above all obstacles, said a press release from Nike.
Scott Munson, Nike VP, global men’s basketball, said: “Morant, Nike Basketball’s first Gen Z signature athlete, is a revolutionary player who quickly became a global star with his unmatched athleticism and exciting style of play. His authentic personality, deep love for his community and family, and joy for the game make him very special—on and off the court. We are thrilled to add Morant to our signature roster and can’t wait for everyone to learn more about his first shoe, the Nike Ja 1.”
