The context 

Adidas cut ties with West in October after his anti-semitic comments, causing the company to slash its 2022 dividend and warn of a first annual loss in three decades this year.

Nike has also doubled down on its product lines such as the LeBron 20s and Nike Mercurial shoes, while also grabbing a bigger chunk of the growing China market.

Telsey Advisory Group’s Cristina Fernandez said that China is one market where Nike has significantly outperformed Adidas as it is in a much better position with inventories in the region, and has more localized products.

Still, Nike’s margins are expected to be squeezed in the quarter as it continues to offer promotions and discounts to shed excess stock.

Nike will report its earnings on March 21.