Kate Moss stars in Zara’s latest campaign

Translated by

Roberta HERRERA

Marta Ortega is continuing to elevate the brand image and positioning of InditexZaraWoman

Iconic model Kate Moss is the star of the new Zara campaign. – Zara

The strategy involves presenting a more sophisticated image and to collaborate with high-profile icons in the fashion industry in order for Zara collections to gain credibility and consolidate their position as premium collections, both in the press and in the public eye. This investment not only serves to reinforce the sought-after new image but also justifies the gradual and selective price increases in the eyes of the customer.

The black and white images captured by renowned photographer David Sims for the Spanish brand’s latest campaign see the iconic model Kate MossArchives

For this latest retro and glamorous campaign, French fashion editor Emmanuelle AltVogue

David Sims was the photographer behind the campaign – Zara

Prior to becoming president of the group, Ortega’s youngest daughter organized a photography exhibition in A Coruña in memory of the late photographer Peter LindberghAder ErrorCharlotte Gainsbourg

The Spanish group posted a record profit of 760 million euros in the first quarter of the year and increased its turnover by 36% to 6.74 billion euros.