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The virtual game experience was designed by Balenciaga creative director Demna and brings to life the virtually rendered avatars first seen in the collection’s debut. In the game, which is now available to play on yeezegap.com, users are able to become the avatar. 

The launch coincides with the Thursday entry of the Yeezy Gap Engineered by Balenciaga collection for the first time at Gap Times Square. The collection is expected to roll out to other Gap stores soon.