Puma dives deeper into sustainability with Re:Collection
Sports giant Puma
It’s all part of the German firm’s Forever Better sustainability strategy. This has seen it setting ambitious targets for using materials from more sustainable sources and increasing the amount of recycled content in its products. By 2025, 75% of the polyester used in its clothing and accessories will come from recycled sources.
In this case, the pieces contain between 20% and 100% recycled materials, with the company saying that this creates “a look of perfect imperfection in neutral colours”. Puma added that waste from cutting has been used to reinforce the uppers of the lifestyle footwear launched as part of the collection.
The offer, which launches for the autumn season, includes performance products for Running and Training such as the PWRFrame TR, a high-performance Training shoe that’s engineered for forefoot support and features at least 30% recycled material in the upper.
Meanwhile, also in the Training category, the tights are made with at least 70% recycled material “but retain the performance characteristics such as the moisture-wicking properties of Puma’s DryCell tech.
