Who are the six finalists of the DHL Talent Mode International Prize?
Nicola Mira
An overview of the six finalists of the 2022 DHL Talent Mode International Prize, in which FashionNetwork.comThe prize is organised by DHL Express France, in collaboration with the French Women’s Ready-to-wear Federation (FFPAPF)Express
The finalists have been picked by a jury consisting of six experts: Sébastien Tanghe and Stephane Dupuis, respectively marketing director and head of major accounts at DHL Express France; Assia Belkhodja, head of the fashion & lifestyle division at DHL Express Europe; Anne-Laure Druguet, in charge of international projects at FFPAPFWho’s Next
Mapoésie
Elsa Poux started out in July 2010, designing unisex scarves and stoles patterned with creative prints, and gradually diversified her range, first by introducing stationery and home decoration items, then in 2018 by trying her hand at ready-to-wear and leather goods. Her Mapoésie label is commercialised by 160 retailers in France, and is also available at select museum shops, like the Louisiana museum in Denmark and, from next summer, New York’s renowned MoMA. To further enhance its lifestyle range, the Parisian label has launched a home linen license this year. Mapoésie sells through its wholesale channel in France and also by attracting international clients at the many trade shows it participates in, such as Maison & Objet in Paris and Mode in France in Seoul. The label is taking part in the DHL Prize to further boost its international growth.
Réuni
A disciple of slow fashion, the so-called eco-responsible fashion, DNVB Réuni launched in the summer of 2019, promoting sensible consumption with two launches each year, far from the frantic pace of the big houses experienced by its founders, Adrien Garcia
Valentine Gauthier
Since 2007, Valentine Gauthier
Alice Balas
Since 2015, French designer Alice Balas has been revamping the leather jacket look emblematic of bikers and rock aficionados, adding a touch of upcycling Parisian-style. Her one-off, bespoke items are fully personalised and co-designed with her customers – as well as numbered and labelled with the name of their future owner – and are created by dipping into a catalogue of 8,000 upcycled leather fabrics and 600 colours. Alice Balas is commercialised by several international retailers, chiefly in Switzerland, Belgium and in Los Angeles, the city where Alice Balas products are most in demand within the US market. The label is keen to establish itself further in the USA, the reason why it upgraded its e-tail site last September, and has entered the DHL Talent Mode International Prize.
Poppy Field
Poppy Field’s collections are infused with an urban, bohemian style, inspired by the 1970s. The label was founded by Jade Drouault and Benoit Deledique in November 2017, and is an advocate of sustainable fashion. Its products are shipped in compostable and biodegradable envelopes, and the items are made in Indonesia using organic cotton and cupro, known as vegan silk. By taking part in the DHL Talent Mode International competition, Poppy Field, distributed via the wholesale channel in the UK, Scandinavia and Japan, intends to expand its retail footprint with 200 additional stores worldwide, and to enter the US market.
Noyoco
Noyoco was founded by Eric Nemo in 2016 and features a mixed-gender, minimalist wardrobe. According to the label, half of the products in its seasonal collections are upcycled. Noyoco is positioned at the intersection between sustainability and Parisian chic, as hinted by its “sustainable meets cool” slogan. First spotted via the FFPAPF’s Talents programme, Noyoco adopts a pre-ordering system and uses low-impact fabrics and biodegradable synthetic fibres. By entering the DHL Talent Mode International Prize, Noyoco aims to benefit from export support and mentoring for its international sales strategies.
