Tommy Hilfiger names new merchandising chief
U.S. heritage brand Tommy Hilfiger
A retail and fashion veteran, Azria’s role at Tommy Hilfiger will be to heighten consumer appeal and strengthen the company’s premium positioning as a global lifestyle brand, including growth across the Tommy Hilfiger and Tommy Jeans labels.
“I am honored to be joining such an iconic brand with a deep connection to culture at a pivotal time. Tommy Hilfiger encourages new ideas and innovations,” said Azria, adding she is pleased “to partner with these talented teams to deliver desirable products and retail experiences, in addition to achieving the brand’s full potential.”
The executive joins the PVHNike
She joined Nike in 2019 as GMM Nike Direct, EMEA and VP, merchandising and buying.
Prior to Nike, Azria spent more than 13 years at Ralph Lauren
“I’m very excited to welcome Nadia to our team. Her passion for product and drive for constant transformation will ensure that Tommy Hilfiger remains relevant with our brand fans,” said Avery Baker, president and chief brand officer of Tommy Hilfiger Global.
“As we continue to elevate our collections and expand international penetration, her experience in building global power brands will add great value to our teams.”
