In 2022, the global childrenswear market is expected to be worth $263 billion, and is forecast to grow 3% annually over the next four years. A bright outlook that is leading fast-fashion retailers to devote more room in their assortments to children’s fashion.

According to Retviews by LectraZaraInditexUniqlo

These retailers are mainly targeting their products at the Alpha generation – children born after 2010 who will be 20 in 2030 – and are rebalancing their range by giving more space to boys’ products. Until now, products for girls had the lion’s share of the range. A change that is part of an effort to be more inclusive, as the assortment of unisex products is growing too.

In 2021, 20% of Zara’s overall assortment was devoted to girls aged 3 to 15, and less than 15% to boys the same age, but in 2022 the gender mix was balanced at 17% each.

The phenomenon is even more evident at another Spanish fashion retailer, Mango

Another finding was that, similarly to what is occurring in the adult market, the average price of children’s products increased in Q1 2022. At Gap