So he clearly has very wide experience, including at businesses selling fashion and lifestyle goods and in roles that focused on blending online and off-line activities.

Brown said of his new job: “Joules is a very strong brand, with a highly relevant purpose and product proposition. The group’s digitalisation in recent years as well as its increased customer base mean it has very solid foundations for the future.  

“Whilst there have been some headwinds in the past year, I am very excited by the business’s future opportunities. The group is making strong progress against its clear plans to improve profitability by simplifying the business and optimising the cost base.”

And Non-Executive Chairman Ian Filby added: “The board was in unanimous agreement that, amongst some very high calibre candidates, Jonathan was the standout choice to be our new CEO. He has significant experience across the retail and digital industries, a proven track record of delivering business transformation, and the vision and ambition to lead Joules through the next stages of its development.

“I would again like to place on record the group’s thanks to Nick for his contributions during his time with Joules, and in particular his continued outstanding commitment and drive over recent months. Under Nick’s leadership Joules has made good progress against its strategy to develop as a digital-led lifestyle group and, more recently, he has spearheaded the implementation of several important strategic initiatives that the board believes will underpin the group’s future success.”