Zara teams up with Khloé Kardashian’s brand Good American
Roberta HERRERA
The Kardashian name and the ZaraInditex
Kardashian, who boasts more than 239 million followers on InstagramKylie CosmeticsKim Kardashian
To capitalize on the influence of the starlet’s platform, Zara has collaborated with Good American, the denim brand founded in 2016 by Emma Grede and Khloé Kardashian, to create a limited-edition collection. Khloé herself was tasked with announcing the news via a post on her Instagram profile. The brands called on renowned photographer Mario SorrentiLeeGarcia
The capsule, characterized by its size inclusivity, will launch on May 5 in physical and online stores in the United States with prices ranging from $25 to $90 (from 23 to 85 euros approximately). The collection ranges from tight high-waisted skinny jeans to relaxed oversized jeans and stretch denim jumpsuits, distinguished by the Los Angeles-based brand’s trademark: cinched waists and sculpted silhouettes.
After keeping a low profile in the media for years, investing its advertising budget in major campaigns with internationally renowned photographers instead, Zara has opted in recent years to collaborate with established names in the industry. Examples include its alliance with Jo MaloneKendallCharlotte GainsbourgAder Error
In the last fiscal year, Zara recorded an increase of 39% in revenues to 19.6 billion euros. The chain, which presents its annual results together with its home decor line Zara Home
Zara had 1,939 physical stores as of January 31, 2022, which contrasts with the 2,025 stores it had a year earlier. In the United States, its second largest market in terms of sales volume, the retailer is present through its online store and is the only brand in the group to have physical stores in the country, which today stand at around 100.
