Jack Wolfskin links with streaming platform WaterBear Network
The Jack Wolfskin
It’s been named a founding partner of WaterBear Network “with the intent to help raise global awareness of preservation, restoration, and expansion of wild lands, wild animals, and wild plants through impact-led storytelling and experiences”.
The brand is getting its own dedicated channel on the network app and platform this spring, “showcasing content around the brand’s mission of sparking more transformative moments by providing outdoor knowledge for all, to deepen understanding of the world and ourselves”.
The company said WaterBear’s mission aligns with its own sustainability and education focus and comes in a year when Jack Wolfskin is embarking on a brand reset.
It will also clearly put its name and products directly in front of consumers who are likely to be open to its brand messages and partnerships such as this are increasingly popular with outdoor-focused brands.
“We could not be more excited to have such an iconic outdoor brand join us as a Founding Partner,” said Sam Sutaria, WaterBear’s VP of Strategy & Development, “The apparel industry as a whole has a lot of responsibility on its shoulders over the next decade, and we are very proud to have Jack Wolfskin by our side as we take WaterBear forward. With Jack Wolfskin’s 40-year history and some incredible plans for next year and beyond, we have some major stories to tell.”
