H&M Group’s Q1 sales continued to advance
H&M
But we do know that the company saw net sales in local currencies increasing by 18% in the period from December up to the end of February, on a year on year basis.
Converted to Sweden’s currency, net sales increased by 23% to SEK49.166 billion (4.6bn/£3.9bn/$5.1bn). However, that’s a provisional figure and could change by the time the full three-month report is published at the end of this month.
The quarterly sales performance was in line with analysts’ expectations.
The company added no commentary to the figures but it’s clear that it’s continuing its recovery, although the comparison with last year is relatively easy given the widespread lockdowns that were in place during the period. That said, Q1 this time still had its challenges given the onset of the Omicron variant at the beginning of the period and the massive supply chain issues that fashion retailers had to face.
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But it’s likely to be facing ongoing challenges in the current quarter as Covid cases surge in China and the company’s business in parts of Eastern Europe being devastated by the tragedy unfolding in Ukraine.
