Inditex renews Stradivarius’ brand image and logo
Roberta HERRERA
Stradivarius
Although the brand’s image has undergone several changes since its birth in 1994, the company explained that it has always remained “true to its essence: feminine and transforming.” This identity is preserved in Stradivarius’ new logo written in capital letters which “symbolize change and strength.”
The redesign remains true to the Inditex
Stradivarius was founded as an independent brand by the Triquell family, who sold 90% of the company to Inditex for 18 billion pesetas (around €110 million) in 1999. Today, the retail chain managed by Jordi Triquell is the fifth largest brand in terms of turnover for the Galician conglomerate that is behind ZaraMassimo DuttiBershka
In the first nine months of the year, Inditex increased its sales by 37% to €19.325 billion. Just a few days before the presentation of its results, the group announced the appointment of Óscar García Maceiras as CEO, effective immediately. Marta Ortega, daughter of the group’s founder, will take over as non-executive chairman of the board next April. Meanwhile, Pablo Isla
