Lululemon names new global creative director, SVP of footwear
Athleticwear maker Lululemon announced on Tuesday the appointment of Phil Dickinson as senior vice president, global creative director and Simon Atkins as senior vice president of footwear, according to multiple reports.
In the newly created positions, Dickinson, a Nike
Also reporting to Choe, Atkins, who formerly led the basketball division at Adidas
Atkin’s appointment comes one month after Lululemon announced plans to enter the footwear segment in early March. He commenced at Lululemon on April 4.
“As we continue to build upon our strength in bringing product innovation and technical credibility to our guests in head-to-toe solutions, we’re excited to bolster our product leadership team with the appointments of Simon Atkins and Phil Dickinson,” said Choe in a statement.
“Both
Dickinson comes to Lululemon from SuperDry, where he was global creative director and had oversight of product design and driving the UK-based brand’s creative direction.
Prior to that, he cut his teeth at Nike, leading the U.S. sportswear giant’s global football and the wider sportswear categories, before his promotion to vice president, creative director for Umbro
Atkins has spent more than 25 years in senior-level brand, marketing, communications, and general management roles at Adidas. His most recent role was senior vice president and general manager of the German sportswear giant’s global basketball and U.S. sports business, where he led the global businesses of basketball, American football, baseball, and hockey.
