PrettyLittleThing hosts US college campus pop-ups
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At each pop-up, customers are being offered the chance to ‘Spin the Wheel’ to win a bronze, silver or gold PLT good bag of products. It’s also be giving away smaller goodies such as PLT fans, candies, and a chance to meet and greet with PLT Ambassadors.
The company has already opened pop-ups in Connecticut, Boston, New York, Baltimore
It’s a major marketing drive for the label and PLT’s marketing chief Nicki Capstick said the East Coast tour is “the first time our customers are able to experience the PrettyLittleThing brand in the USA in real life. We have always given customers a brand experience that goes beyond just selling apparel”.
PLT has seen fast sales growth in the US since its launch back in 2016 and with the opening of its warehouse in Philadelphia in August, it’s likely to see further growth given its enhanced ability to deliver quickly.
