Diesel to stage show in Tokyo on June 9
Nicola Mira
The first physical show staged for DieselGlenn MartensFashionNetwork.com
Diesel has confirmed the announcement made by Glenn Martens to the Italian media, without disclosing anything further about the event’s venue.
It simply added that it will coincidentally open a pop-up store in Ginza, the Japanese capital’s luxury shopping district, launching the Diesel Studio project. The latter is “an interactive project that explores and tells the story of Tokyo’s mixed cultures through a venue hosting events and initiatives,” said Diesel.
Beyond this specifically targeted Tokyo initiative, choosing Japan for the next show seems fully logical and consistent with the strategy of Renzo Rosso
Moreover, after two years marked by the pandemic, when Japan was virtually closed to international visitors and notably Chinese tourists, the country has regained momentum earlier this year, its luxury sector in particular. Hence the importance for Diesel of making its presence felt on the Japanese market as it gets back on the growth track.
