The recent funding round comes on the back of a Series B funding round of $115 million last February, bringing Savage X Fenty’s total venture capital funding to $310 million, and coincides with the brand’s debut store opening in the Fashion Show Mall on the Las Vegas Strip over the week.

Following its Las Vegas debut, the brand will use the investment to further expand its physical retail presence across the U.S, having revealed earlier this month via Instagram

Popstar-turned-entrepreneur Rihanna founded Savage X Fenty in 2018, as an inclusive lingerie brand for all body types, with sizes ranging from XS to 4XL. In addition to Savage X Fenty, Rihanna also launched cosmetics brand, Fenty Beauty, in 2017 and Fenty Skin, an inclusive skincare offering, in July, 2020.