**FRAME Unveils Expansion Plans: New Store Openings, Strategic Shift, and Global Growth**
FRAME, the Los Angeles-based premium denim and ready-to-wear brand, has announced ambitious expansion plans that include new store openings, a strategic shift in its retail approach, and a focus on international growth.
**New Store Openings**
FRAME will open seven new stores in key markets across the United States and internationally in 2023. The new stores will be located in:
– New York City, Soho
– Los Angeles, Melrose Avenue
– Miami, Design District
– San Francisco, Union Square
– London, Mayfair
– Paris, Le Marais
– Tokyo, Aoyama
These new stores will join FRAME’s existing network of 25 retail locations worldwide, further solidifying the brand’s presence in major fashion capitals and upscale shopping destinations.
**Strategic Shift in Retail Approach**
FRAME is also implementing a strategic shift in its retail approach, with a focus on creating immersive and experiential shopping environments. The new stores will feature:
– Expanded product offerings, including a wider range of denim, ready-to-wear, accessories, and home goods
– Tech-enabled interactive experiences, such as virtual fitting rooms and personalized styling consultations
– Exclusive collaborations with artists and designers
– In-store events and workshops
This strategic shift is designed to enhance the customer experience and differentiate FRAME from its competitors in the increasingly competitive retail landscape.
**International Growth**
FRAME has identified international growth as a key driver for its future success. The brand plans to expand its presence in key markets such as:
– Europe: Focus on continued growth in the UK, France, and Italy, and expansion into new markets such as Spain and Germany
– Asia: Expansion into new markets such as China, South Korea, and Southeast Asia
– Middle East: Continued growth in the UAE and expansion into other GCC countries
FRAME’s international growth strategy will be supported by partnerships with local retailers and distributors, as well as targeted marketing campaigns and activations in key markets.
**Quote from Erik Torstensson, CEO of FRAME**
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